OLA provides its member users with a least-cost listing and sales fee structure in a highly competitive environment. OLA allows sellers to list as many items as they wish for $8 a month. This pricing strategy eliminates per-item listing fees, final value fees (commissions) and other charges imposed by other online sites. Despite this, the company has remained on the cutting-edge of technology. It was the first to introduce numerous features such as an integrated mail system and auction manager. This, along with superior search capabilities, unique auction formats and a variety of seller and buyer-side tools serves to continuously enhance the OLA user experience.